Home Owners – 10 ways you unconsciously sabotage the
speedy SALE of your home
If you haven’t yet read PART 1, read that first here as there is LOADS of valuable information!
PART 2 – CHANGE YOUR PERSPECTIVE
- PLAYING THE BLAME GAME
Most sellers sabotage the process and fall headlong into typical victim mentality by thinking that everything and everyone else is at fault in this process. It makes great conversation to play the blame game! Blaming the housing market/ location/ high mortgage rates/ recent increase in crime/ country’s current junk status/ awful neighbors/ commuter traffic into the local work hub/ local elections etc. You will find ways to blame every aspect of the market for the lack of a sale and extended “days on market” or non-interest of your property, especially blaming your realtor – or your mother-in-law! We like to blame them for everything! You are way more in control than you think, and sometimes it’s about having the hardest thing- Courageous Conversations!
- INFORMATION UPLOAD
As the seller, along with your realtor, make sure you are never left with a mouthful of teeth when potential buyers ask you about the neighborhood, the shopping outlets, local school, who runs the local council, etc. Do your homework to also fully understand what properties are listing and selling for in your immediate neighborhood. You want to be seen to know your home and your ‘hood. And to be open and willing to share that information. Any upcoming changes to the neighborhood should be top of mind – such as building mall outlets, new schools planned, current crime in the area, better access roads being built, shifts in zoning homes as businesses etc.
- SALES SAVVY
Are you honestly any good at sales – especially selling something you love? Even when you are 100% at peace with, and excited by this sale and move, you may not be the savvy salesperson you think you are.So yes, while it is absolutely possible to sell your own home nowadays, especially with online property sites (unless your specific county prevents this by law), it still does not mean that you should be the one doing it. A neutral, professional, home selling expert will always assist you in getting the sale price as high as possible, assess the right buyers, market the house appropriately, and handle all the dreaded paperwork on your behalf. Be sure to choose the right realtor for you. I always suggest you get a trusted recommendation or find someone who excels at closing deals in your neighborhood.
A simple drive around a 5-kilometer radius to see the “Sold” boards will give you this insight. Getting the right person on your team will ultimately put more money in your pocket at the end of the day. Know your real strengths, play to those and outsource the rest to get the best outcome! Realtors with the right designations, qualifications, passion and experience are professionals who help you navigate this complicated territory and tap into the right buyers. Speed and ease are what we are after, remember?
- BUYER CENTRIC
Even though you are obviously the owner and seller and you feel it’s all about you, when it comes to selling, this concept alone will totally sabotage and derail the process. From now on, you need to become “buyer-centric” and put yourself in THEIR shoes. The moment potential buyer’s pull up at the front curb, they need to be instantly impressed with the look and feel and be able to see themselves living in this space the moment they walk through the door. You want their positive feelings and initial experience of the space; from the moment they set eyes on it, to positively influence the economics and dynamics of this purchase. You want your potential buyer to be “blown away” and put in that OTP (Offer To Purchase). Remember you only need ONE buyer, and you don’t want to mess up that opportunity when it arises, as when you have done all the work Kate suggests, it WILL happen fast!
PART 3 – SHOWTIME – READY, STEADY, GO!
- CUTTING CORNERS?
Know right upfront that cutting corners will definitely sabotage the sale of your home. Don’t be lazy and ‘half-a$$ed’ when it comes to show days or viewing appointments. Rather be super vigilant to get SHOW DAY ready. You want the best price with a dash of speed don’t you? After thoroughly assessing the property and its current condition, it’s crucial to complete property maintenance, sprucing, fixing, cleaning, clearing, and de-cluttering. Keep your home in tip-top shape – should your buyer happen to drive past, see the ‘For Sale’ sign and want to pop in NOW, you can swing open the door and invite them in. Follow the international property trends and utilize a home stager to showcase and highlight all the positive attributes if need be. A little time and money spent in the right way will have exponential results!
- STUCK IN YOUR WAYS?
A current buyer’s market could mean cash buyers are a very attractive prospect – you have to be ready and agile in your response and be willing move as soon as possible as there will be no delay in waiting for bank bonds /mortgages to be approved. Be prepared to move out of your house sooner than expected to help facilitate this sale (and enjoy some occupational rent if your country allows). It is common for sellers who have honestly and truly done the closure work, to get buyers bidding against each other for a property – all wanting to move in ‘yesterday”.When you read more about what Kate’s clients experience when working through her process, “SHIFT YOUR HOME,” speed is a typical result. If you are too stuck in your own timelines, you might lose out! Be flexible and prepared to move swiftly along.
- MAKE IT A ‘NO-BRAINER’
Are you showcasing your home appropriately? Highlight the best features of your home with high-definition professional photographs and professionally edited videos to walk buyers through this space in virtual reality. One of the current trends is also to use drone footage to show off the neighborhood from above to enjoy that all-important bird’s eye view, as that dramatically influences buyer’s decisions. Buyers can see the property in relation to everything else around it, proximity to or distance from schools, retail, health facilities, motorways, etc.
I hope this has given you food for thought as you embark on this journey of selling your home? The bottom line is that YOU, as the home seller, need to take full responsibility, shift your energy, and be honestly ready to sell your home from the inside out.
Your heart, mind, and soul all need to align to the look and feel of the property to get the outcome you want. To sell your home with grace, speed and ease at the highest price possible. Kerching! To move on, feeling proud and with closure.
I would love to hear your thoughts on this article. Comment below or drop me a line directly on firstname.lastname@example.org!
Kate is known as the Quick Shift Deva – South Africa’s foremost clutter expert, life coach, best selling author and international speaker. She bounces into homes, offices and hearts to help clients to sort out their clutter and their lives, freeing them to move on to LIVE LIGHT, LIVE LARGE. Much like a combination of Clean House and House Doctor, she will both physically and emotionally help YOU and YOUR HOME get showday ready